Light Bio – E-commerce Operations & Digital Marketing
Services
Shopify Analytics Integration, Pixel Setup, Data Organizatio
Platforms
END-TO-END TRACKING ENABLED
DATA-DRIVEN DECISION POWER
Project overview
- The client had just migrated their DTC site (light.bio) from Ecwid to Shopify and urgently needed proper data collection for upcoming ad campaigns.
- Needed confirmation and troubleshooting of Google Analytics (GA4) integration, and setup for reliable tracking.
- Sought help to process and organize address data by state and zip within Shopify for more granular reporting.
- Faced roadblocks integrating Creator.Co’s API (for influencer tracking) with both Shopify and Google Analytics.
- Repeated issues with Meta Business Suite verification blocked essential team member onboarding and business access.
- Pixel was missing, limiting remarketing and conversion tracking.
Project execution
- Audited and completed GA4 integration with Shopify to ensure all sales and site activity would be properly tracked for future campaigns.
- Guided and implemented Facebook Pixel connection to Shopify for enhanced Meta ads tracking and retargeting capabilities.
- Processed and separated address/order data by state and zip code (leveraging Shopify exports and custom data logic).
- Liaised with the Creator.Co team and Light Bio to troubleshoot and enable Creator.Co’s API connections to Shopify and GA.
- Provided ongoing Shopify and tracking support—responded to all technical issues, handled data requests, and kept the store optimized for analytics.
- Consulted on Meta Business Suite—guided the client through admin verification and supported team member onboarding (solving the 2FA/verification SMS issue).
Provided ongoing support via Zoom and direct communications, ensuring a smooth experience for all stakeholders.
Project results
- Full data tracking and attribution enabled across Shopify, GA4, and Meta, giving the brand confidence for upcoming paid campaigns and influencer activations.
- Clean, export-ready address/order data now available for granular campaign targeting or reporting.
- All digital marketing channels integrated to each other for better analytics and ROI measurement.
Positive feedback for technical skill, responsiveness, and hands-on problem-solving during a high-pressure relaunch.
